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Navigating The College Admissions Process From Start To Finish

The Academic Match is the premier college and career advising firm that matches students with the best fit programs to reach their educational, career, and social goals. 

Professional Affiliations:


The Academic Match, LLC
Austin, TX 78723
Founded by Paula Friedman

(818) 665-6179

What We Do

At The Academic Match, we are proud to be experts in advising students and their families on specific goals for college or graduate school. 

  • Reviewing current academic record, advising on future course selection, guiding standardized testing

  • Recommending extracurricular activities, volunteer or paid work, summer opportunities, how to leverage talents and passions to showcase what makes each student unique

  • Conducting an initial college search based on key criteria

  • Developing a timeline of activities during high school, for college campus visits, demonstrated interest, submitting applications well before the deadline

  • Optimizing short answers, essays, and personal statements

  • Choosing the best fit major or career path

  • Preparing for admissions or scholarship interviews

  • Applying for merit aid, scholarships or grants

  • Evaluating admission and aid award offers

  • Handling the final steps from admission decisions to matriculation


Whom The Academic Match Helps

High School Freshmen, Sophomores, Juniors, Seniors

Transfer Students

Graduate School Applicants

Some Universities Where Our Students

Have Been Accepted!

*The Academic Match does not claim ownership of these logos. All trademarks and logos are owned by the respective university.


Congratulations To Recent Graduates!

Client Testimonials

"We hired Paula Friedman to help edit our daughter's college essays and scholarship applications. She didn't change our daughter's thoughts or ideas - she just made her language a lot more clear and effective. Paula is an awesome editor and counselor, with a wealth of information. I highly recommend Paula and didn't hesitate to hire her for my other two children!"

- Diana T.

"Paula truly cares for each student under her guidance, and it is evident in every interaction she has with them. From a consultation which was personalized to my specific needs and goals, to her constant support, prompt responses, and thoughtful feedback, she took every care to ensure my needs were met and that she was supporting me along my application process! Her knowledge from her years of college counseling experience and admissions is invaluable to a student going through the process, and is a welcomed perspective when crafting the perfect essay or resume. I cannot recommend Paula enough to anyone interested in seeking the help of a college/grad school counselor. She gave me peace of mind and confidence as I submitted my applications. Thank you Paula for all your help!”

- Lindsay F.

"I was lucky enough to work with Paula for undergraduate applications as well as grad school applications. Both times I worked with Paula, I was admitted to a majority of the schools I applied to. Paula is extremely professional, organized, and encouraging. Paula is very on top of her work and always puts her students first. She is extremely thoughtful and takes the time to get to know you and your story, so you can have the best essays possible. She also knows how to keep you on track and motivated during a very difficult and stressful time. Paula is the best!"

Talia T.



The Academic Match is the creator and designer of BIG Essay Ideas Cards, a proprietary deck of cards with questions or prompts that will help students to uncover Bold, Insightful and Genuine Ideas ("BIG Ideas") as they consider potential topics for their college application essays. The student's top-of-mind responses to these cards will lead to a productive discussion and will provide inspiration for thoughtful personal statements and essays for college, graduate school, internships, and scholarships. These 50 BIG Essay Ideas have the power to transform a student from not knowing what to write about to generating unique material for the content and context of a truly original essay. While not every card will be appropriate for every student, the collection of these BIG Essay Ideas will help a student to brainstorm and develop an essay that is BIG--Bold, Insightful, and Genuine.

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BIG Essay Ideas Cards are the perfect tool for college counselors and independent educational consultants who assist their students with essays and personal statements.

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